Competing for affections of the world never ends, there’s always a company out there trying to win over new hearts and minds–attracting customers. In the spirit of helping you learn from other business’s successes, here is one marketing stunt in the domains sphere that had a viral moment.
If you are a startup company, you have more to gain from doing a successful marketing stunt compared to any other kind of company. Without defined branding in the consumers’ minds, some clever PR can potentially turn your fledgling startup into an iconic name in a short period of time.
Like consumers, investors and journalists (with their short time span) need that instant spark of excitement. There are many ways to stand out, but what better way to deliver it than picking a cool domain name. Well, one startup made a bold move by registering Can I Stay with You While I Rent My Place on Airbnb in .COM. Opting for a seriously long descriptive name allowed AirBnB to gain lots of media attention just from the domain alone. While it’s just a sign up page, the name was memorable and the startup got over 1500 sign ups.
Can you do better?